I don't know how many of you have seen the commercials for “Old Spice.” I do know that almost every woman I talk to seems to have a thing for the guy the campaign has used to advertise Old Spice. The commercial shows this guy walking on a log, with a towel over his bottom half. Right away women like this guy! He isn't naked (most women prefer the bottom half of their man covered while walking). His top half is well muscled, and his face shows his ability to take care of himself by his meticulous shave (he has an interesting goatee). He is agile (log rolling) and has perfect timing of dismounting the log. He walks ashore talking to us, giving us good eye contact and his confidence is expressed in his tone of voice and strut. I would bet that 80% of women have fantasized about this guy. The producer of this Old Spice campaign is a woman, and she expresses through this ad exactly what women want in a man. Sales of Old Spice to women have increased, and it is no surprise to find out when women smell this scent they think of the guy on this ad and their dad (Old Spice has been around for a long time). The number one thing in most surveys of what women find attractive in a man goes back to our innate need for security (this is where the memories of dad come in). What else about men turns us on? I have a list of what women really want. If you are a man wanting a woman, you may be wise to acquire as many of these assets as possible.

What women want:

1. Confidence is the number one thing women report wanting in a man. They cannot stand a wimpy man, and no matter how good looking you are, your choices in women will be limited if you are wimpy or wishy-washy.
2. Women want a man who can laugh at himself and find humor in most things. Men who are intense and serious are great, but if you are unable to find humor in yourself and situations, your intensity will weigh us down.
3. A man's ability to splurge and make a woman feel like she is the most important person in his life is irresistible. In fact, when women tell me what is so great about their boyfriend or husband, this quality is mentioned in the top three reasons.
4. Women want a loyal man. Due to our high need for security, we look for and are attracted to men whom we trust will be faithful. Women have radar for this, and although some of them may be attracted to players, the majority are not.
5. Women want a sensitive man. That does not mean they want men who cry, or are passive. Women will abuse that sort of man. A sensitive man is a gentleman, and remembers women judge men by watching how they treat others as well as them. Being sensitive means you consider other's feelings. You treat others as being on your level instead of beneath you.

Of course, there are many other reasons women are attracted to men. If you remind them of someone they loved like their dads or you look like someone they loved, they may find you more attractive. Overall, these five come up when I ask women what they find attractive. You will note I do not mention looks or intelligence or career. These three things attract women also, mostly due to the power they emit. Women find a man's power important for the simple reason they are looking for security. If a man is intelligent and/or has a great career, they assume that he will provide them with security. A man's looks are important to a woman's ability to be attracted to him but they aren't on the same level as what a woman's looks are for a man. Women may see a good looking man, but they don't react as men do with a good looking woman. Women are much more judgmental in what makes an attractive man than men are in regards to women. For every man who has ever said, “Women are weird; you never know what turns them on,” I salute you. You are right! I think this list of five may be a step in the right direction.